Dear Journalist … (Part 2)

(Please see Part 1 for the intro to this post).

PS – There is one more reason we won’t stop — it works.

We (Flacks) have all gotten an undeserving hit at some point or another in our careers.
Whether

  • the story was so great the reporter didn’t care that we called when they’ve only asked for emails, or
  • it was such a slow news day in Miami that a story about something in Minnesota made it into the local section

we’ve all had a great hit from the combination of dumb luck and a hastily built list.

If there’s even the slightest chance of a random hit, what’s it hurt to increase my list by another 50-500 reporters. Costs me nothing but a hit could be out there, just waiting for the right time. Would you waste the chance?

Sincerely…

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