How Twitter will die…

(Thank goodness I don’t need subheads – not sure I can be that optimistic twice in a row…. πŸ˜‰ )

No, I don’t mean the company, I mean how it will die for each of us individually.

As a number of you know I’m an old-school hacker (in this sense). Everything from spending hours tinkering with the order of loading up TSRs in my autoexec.bat and config.sys files to get the most from my 2MB of RAM to coding HTML in DOS ‘Edit‘ before there were any worthwhile HTML editor applications. Back in the day this kind of thing went hand-in-hand with message and file boards to trade secrets, tricks and hacks.

And so, for many of us it all really begins with the BBS. Like so many to-be hackers of the time I was hooked from that first time I heard my 2400 bps modem connect to a BBS (a WWIV system I’ll note). It only took days until I began saving up for a 14.4k bps ….

This was still back in those precious days when BBSes, Rock music and staring at a computer screen were all the cause of angsty and withdrawn teenagers in the mass media. Anyone who participated back then surely recalls their parents asking

  • “What do you talk to ‘those people‘ about?”
  • “Why would you send messages to someone you don’t know?”
  • “It must only be perverts and criminals – you will stop now or [Insert threat].”

Yes, it’s the same questions we get now from the luddites – why would someone I don’t know care about what I’m doing or what I thought of a particular movie?

And it’s the same reason – we’re social creatures and for some of us this is a preferred way to connect, for better or worse … but that’s a post for a different day.

Since then, so for nearly 20 years, I’ve pretty much done it all:

  • ran (or as they would’ve called it then – SysOp-ed) my own BBSes, Co-SysOped others; even posting against myself to build interest in the system (Hmmm, maybe I should talk to someone about this MPD πŸ˜‰ )
  • played in aol chat rooms
  • admined IRC and other live (actual live – no APIs and no fail whales) chat systems
  • organized and promoted listservs/mailing-lists
  • and the list goes on….

I’ve avoided playing with online communities (or as we’re now calling them – social networks) for the last few years since I’ve seen how it works and with the assistance of my crystal ball know how it’ll end and had little reason to rejoin the fun…

(Disclaimer – this applies to the ‘everyday’ users, not writers/journalists/bloggers or Sm. Businesses who use the service to ply their wares. It’s for those of us who discuss booze, dinner plans, work, yoga classes, what our kids are up to, etc. The “real conversations” on the service – where you can figure out a user’s top “friends,” recommendations, potential FollowFridays simply by looking at their last 40 tweets or their stats. Take a look at my most frequent @’s – I couldn’t even begin to dispute the conclusions that can be drawn from it in terms of who I speak to, or have spoken to, on a regular basis historically).

And so, one day, it’ll happen a few years down the line – you’ll come back from a business trip, long vacation, or sick leave and simply not have the time or energy to login to twitter and your life will continue with no (or minimal) negative effect.

Out of a distorted sense of obligation you’ll eventually login, but won’t participate like you did before – conversation threads will be lost, the tweeple you only chatted with occasionally will be lost in the static, and your ‘regulars’ will even be logging in less or their conversations will become diluted as more people join. Then you’ll go for weeks without logging in….

Notices of DMs will skim by in your email (assuming you’re even signed up for the notices) unless it’s from someone you’ve taken the care to trade actual emails with and even then you’ll find yourself replying to them in email. A relationship growth to be sure, but not twitter based which is the topic of this post. Eventually you’ll simply not bother to login except when bored on a Saturday or Sunday afternoon with a good drink to see what’s going on and even that will stop at some point…

Fast-forward a bit more and…

One day, 5-10 years in the future. Any loosely knit circles of friends you’ve developed have spread to the four winds and something will spark a memory – A new coworker with a less common spelling of Erik/Arik, mention of a Cog being broken on a gear or someone using the word twitter to actually refer to what birds do and you’ll recall a tweet, incident (perhaps a public tweet meant to be a Direct), or maybe even this paragraph.

A smile will pass over your face and for a moment you’ll pause. You’ll wonder what happened to all those people you ‘knew’ and spent hours, days even, talking to…and the-then real life will catch up and time will move forward once more.

You’ll make vain attempts to reach out to a few of them, but alas cell phone numbers and email addresses change, people become impossible to find, and even if you do find them after half a decade what do you have to chit-chat about that was so special back then in ’09? The feeling won’t be anything easy to express – just a feeling of a deep (now hollow) friendship, memories of fun, and a sense of loss.

For anyone who was using technology to connect 5-10 years ago – AOL chat rooms, message boards, forums, etc. – Do you still go to the same haunts? Do you have any connections from those prior platforms that moved on with you to twitter and facebook (excluding maybe pre-existing real life connections)?
If yes, then you’re certainly a better man than me.
Conclusion – I don’t have a real one….
It’s up to each of us to make of this what we want. If it’s deep relationships, continuing friendships, lasting connections – then make it real. Meet your people, email with them, let them in and buck this trend. If this is just a game, a time-killer, or something to do during calls – then continue on, but one day you will know you’ve lost something.
(And yes, before the comments begin I do see the irony in this coming from me — the one who doesn’t even post his real name).

Masquertweet Update

Yes – Plans for #Masquertweet are proceeding. Everything is shaping up quite nicely and we expect to have a venue announcement in the next few days.

But, even more exciting, I’m pleased (ok, thrilled really) to announce that all proceeds from Masquertweet will go to 12for12K (or more specifcally their selected July charity).

So, how do I look in blue?

What’s 12for12K you ask – well if you’ve been under a twitter rock (twock?) for the last few months…go here for the best possible explanation.

Over the last few weeks I’ve had the sheer joy of tweeting, talking and even meeting with some of the lovely 12for12K people – @rachelakay, @ginalaguardia, @arikhanson and of course the 12for12K ringleader @dannybrown (there’s too many to name here, but it’s a start). This should go without saying, but just in case – follow them ….I’ll wait.

Anyway, while working on plans for #Masquertweet @prdude, @aerocles and I realized that in addition to having piles of fun at the event there was room to do some good. Knowing the fine 12for12K people we reached out and things progressed from there.

So know, in addition to having a blast, you can do some good for the world at this July’s first-ever Masquertweet.

For full details on the event –, RSVP at Some details are still up in the air, but we’re always looking for additional sponsors, tie-ins, giveaways or other fundraising ideas. If you or your clients may be interested in playing in the sandbox with us, please do not hesitate to be in touch – prcog1 [at]

More details to be posted here as they become available, so keep an eye out and RSVP (even as a maybe) and we’ll be in touch.