“Writing is still important” or “Writing is like hygiene”

Over the last several months, notwithstanding going solo recently, I’ve spoken with a number of agency higher-level folks and internal recruiters  about the job market and the candidates they’re seeing and seeking.

Regardless of the position (Entry, SVP or Director) or company (from various agency-types all the way to in-house) or type of work (media relations to a social media specific position) the one thing I keep on hearing, in various forms, is “we’re not seeing a lot of candidates with really good writing skills.”  Continue reading “Writing is still important” or “Writing is like hygiene”