I’m frequently asked why I don’t name names when addressing bad marketing / PR practices. The answer is usually in part because this person may have mitigated what seems like bad conduct elsewhere and I may just not have found it or I see no reason to call someone out for an innocent blunder (at least what I consider, IMHO, to be a blunder).
Usually it’s something I’ve seen elsewhere, to some degree or another, but there’s always one particular incident that stands out and I base the post on that, without calling anyone out.
That’s not a strict policy.
It’s all case by case, and will continue to be.
But today we break the 4th wall and go deeper than ever.
Why…because when it’s obviously not innocent, obviously offensive, resorts to ad hominem attacks, and is against someone I know and trust (who I know wouldn’t deserve such conduct) it’s time to point out the line in the sand that’s been crossed…and to do so with gusto, if at all possible.
That it also happens to be bad PR and is just plain ol’ shi#y, just makes it all the more fun.
If you’d like a soundtrack with this post, try this….play it loud…
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Continue reading This is a Call (Out)…